Market Overview:

MarkNtel Advisors has released a new report that highlights the strong growth trajectory of the GCC Digital Advertising Market, The GCC Digital Advertising Market size is estimated to grow at a CAGR of around 9.42% during the forecast period, i.e., 2024–30. Various factors are attributed to the growth of the market like growth in automobile production, growing focus on lightweight & sustainable materials, rising demand for luxury & customized interiors, increasing focus on safety standards, and the adoption of Advanced Driver Assistance Systems (ADAS). The report provides valuable insights into the drivers, trends, and challenges shaping the future of the GCC Digital Advertising Market. It offers an in-depth look at the key players, geographical performance, and the segments leading the charge in market share.

Industry Outlook & Forecasts:

• Forecast Period: 2024-2030
• CAGR (2024-2030): 9.42%

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GCC Digital Advertising Market Segmentation Breakdown:

The GCC Digital Advertising Market explores the industry by emphasizing the growth parameters and categorizes including geographical segmentation, to offer a comprehensive understanding of the market dynamic.  The further bifurcations are as follows:

By Trading Platform

• Real-Time Bidding (RTB) - Market Size & Forecast 2019-2030, USD Million
• Private Marketplace Guaranteed- Market Size & Forecast 2019-2030, USD Million
• Automated Guaranteed- Market Size & Forecast 2019-2030, USD Million
• Unreserved Fixed-rate- Market Size & Forecast 2019-2030, USD Million

The real-time bidding (RTB) segment holds a major share of the GCC Digital Advertising Market. Real-time bidding (RTB) platforms provide advertisers with greater flexibility and control over their ad campaigns, allowing them to adjust bidding strategies, targeting parameters, and budget allocations in real-time.

By Advertising Media

• Digital Display- Market Size & Forecast 2019-2030, USD Million
• Mobile Display- Market Size & Forecast 2019-2030, USD Million

By Enterprise Size

• Small and Medium Enterprises (SMEs) - Market Size & Forecast 2019-2030, USD Million
• Large Enterprises- Market Size & Forecast 2019-2030, USD Million

Out of these, the Small & Medium Enterprises (SMEs) are expected to dominate the GCC Digital Advertising Market during the forecast years.

Geographical Growth Insights:

By Country

• The UAE
• Saudi Arabia
• Oman
• Qatar
• Kuwait
• Bahrain

The Saudi government has launched various initiatives to promote digital transformation and innovation in the country, including Vision 2030 and the National Transformation Program (NTP).

MarkNtel Advisors Highlights Key Market Drivers for GCC Digital Advertising Market:

Growing Internet Penetration Across the GCC Region – During the historical years, increasing investments in digital infrastructure, including broadband networks and data connectivity, have enhanced internet accessibility and reliability across the GCC countries. The expansion of high-speed internet infrastructure enables more individuals and businesses to access online content and services, facilitating a broader reach for digital advertising campaigns, which resulted in the growth of the GCC Digital Advertising Market. For instance,

• According to the International Trade Organization, in 2022, GCC countries had strengthened their leading position at both regional and international levels, with an increase of more than 98% of internet users in 2021 and regional mobile subscribers now accounting for around 137.66% of their total population.

In addition, the widespread adoption of smartphones has played a pivotal role in driving internet penetration in the GCC region. With smartphones becoming increasingly affordable and accessible, a growing number of consumers use their mobile devices to access the internet, browse websites, and engage with digital content. This shift toward mobile internet usage creates new opportunities for advertisers to target consumers through mobile-responsive websites, apps, and mobile advertising formats, which had a positive impact on the market size and its growth over the past few years and is anticipated to be in a similar trend during the forecast period.

Explore More About This Research Report @ https://www.marknteladvisors.com/research-library/gcc-digital-advertising-market.html

A Comprehensive Analysis of Leading Companies in GCC Digital Advertising Market

• 7G Media
• Business Description
• Product Portfolio
• Strategic Alliances or Partnerships
• Recent Developments
• Financial Details
• Others
• GCC MARKETING
• Digital Nexa
• Prism
• EDS
• McCollins Media
• United SEO
• Digital Gravity
• Grassroots Creative
• Si3 Digital
• Others

What are the Challenges driving the GCC Digital Advertising Market?

High Competition from Traditional Media to Impede Market Growth – Traditional advertising channels, such as television, radio, and print media, still command a significant share of advertising budgets in the GCC region, which poses a significant challenge to the growth & expansion of the GCC Digital Advertising Market. Advertisers struggle to allocate resources effectively between traditional and digital channels to maximize reach and impact across the region. In addition, despite increasing internet penetration, access to digital infrastructure remains uneven across the GCC region, particularly in rural and remote areas. This limited access to digital platforms might hinder the reach and effectiveness of digital advertising campaigns, prompting advertisers to rely on traditional media channels to reach a broader audience.

Moreover, strict data privacy regulations, such as the General Data Protection Regulation (GDPR), and consumer privacy concerns present challenges for data-driven advertising strategies across the region, which is further anticipated to hamper the expansion of the GCC Digital Advertising Market in the forthcoming years.

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About Us –

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

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