India Hair Wig & Extension Market Size: 2025 Outlook

The India Hair Wig & Extension Market is on an upward trajectory, projected to grow significantly from a valuation of approximately USD 198 million in 2024 to an anticipated USD 252 million by 2030. This growth underscores a compound annual growth rate (CAGR) of around 8.19% during the forecast period from 2025 to 2030. A noteworthy factor fueling this growth is the increasing prevalence of hair loss, affecting both men and women, and the resultant demand for high-quality and diverse hair solutions. Furthermore, the consistent supply of ethically sourced human hair from Indian temples creates a robust foundation for market expansion, making India a global hub for hair wig and extension manufacturing and exports.

India Hair Wig & Extension Market Statistics

1. Market Growth: Estimated to reach USD 252 million by 2030.
2. CAGR: Projected growth rate of approximately 8.19% from 2025 to 2030.
3. Human Hair Dominance: Human hair wigs and extensions hold around 68% market share, driven by superior quality over synthetic options.
4. Export Leader: In 2023, India exported human hair worth approximately USD 187.9 million, accounting for 93.2% of global human hair exports.
5. Price Sensitivity Challenge: Despite the growing market, price sensitivity among consumers in Tier II and III cities remains a significant hurdle.

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Competitive Landscape in the India Hair Wig & Extension Market

The competitive landscape of the India Hair Wig & Extension Market is characterized by several key players who are navigating through the evolving consumer demands and market dynamics. Leading companies are strategically leveraging quality sourcing and innovative products to gain competitive advantages in both domestic and international markets.

Key Players Dominating the India Hair Wig & Extension Market

• Godrej Consumer Products Ltd.
• Evergreen Products Group Ltd.
• Artnature Inc.
• Aderans Co., Ltd.
• Dona Bela Shreds
• Indique Hair
• Shake-N-Go Inc.
• Nish Hair
• Gyanti Human Hair Enterprises
• HairOriginals
• Alchemane Hair Extensions
• Others

Market Trends in the India Hair Wig & Extension Market

A prominent trend within the India Hair Wig & Extension Market is the rise in the popularity of multicolored hair wigs and clip-on hair extensions, particularly among the Gen Z demographic. Influenced heavily by social media platforms, these products offer customizable options for unique looks at various events, making them highly sought after. Additionally, the adoption of high-definition styles in the entertainment and fashion industries further drives demand for innovative hair solutions.

Industry Recent Development in the India Hair Wig & Extension Market

• In February 2025, HairOriginals successfully raised USD 5 Million in a Series A funding round, aiming to expand its “try-at-home” service to 40 cities and enhance its R&D capabilities.

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Market Segmentation of the India Hair Wig & Extension Market

The India Hair Wig & Extension Market is segmented based on several criteria:

By Hair Type

• Synthetic Hair
• Human Hair(dominates the market with 68% share)

By Product Type

• Wigs(leading segment with 75% market share)
• Extensions
• Toupees

By Distribution Channel

• Online
• Offline

By Gender

• Men
• Women

By Region

• North India
• South India
• East India
• West India

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Frequently Asked Questions (FAQs) about the India Hair Wig & Extension Market

1. What is the expected growth rate of the India Hair Wig & Extension Market over the forecast period?
2. How large is the India Hair Wig & Extension Market in terms of valuation?
3. Which segment currently leads the India Hair Wig & Extension Market based on hair type?
4. What consumer challenges are affecting the India Hair Wig & Extension Market growth?
5. Who are the major companies contributing to the India's Hair Wig & Extension Market?

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